英国NUTS 三年营销战略报告(7)

   SWOT ANALYSIS OF NUTS

  Figure 8 – SWOT Analysis Table
  Strengths 1. Collaboration with university
  2. Student talent
  3. Inexpensive
  4. Reputation for quality
  5. Royal student market
  6. Volunteer membership and management　
  Weaknesses 1. Volunteer membership and management
  2. No permanent venue
  3. Excessive hiring costs
  4. Funds
  5. Lack of university support
  6. Inefficient marketing

Opportunities 1. Internet development
  2. Sponsorship
  3. Branding
  4. Segment penetration
  5. Augmentation
  Threats 1. Professional Theatre Societies
  2. Internal Politics/Funds
  3. Inconsistent Talent
  4. Lack of Flexibility
  5. Business acumen

  Strengths

  1. Collaboration with University : As one of the student societies, NUTS directly and indirectly cooperates with internal and external societies on campus.　 Firstly, from the point of view of internal collaboration; NUTS is supported by the Student Union of The University of Newcastle Upon Tyne .An example of this is that the union are allowing NUTS to use the basement at a discounted or sometimes free rate. Secondly, other societies within the university such as the university orchestra, the jazz band and the dance society also contribute occasionally to NUTS performances. Externally, NUTS has a close relationship with the University of Northumbria who have a drama department, which hires out equipment and facilities to NUTS at favourable rates.　Northumbria University also has a large pool of potential consumers for NUTS.

2. Student talent : For NUTS, the most significant strength is the student talent who are responsible for making its productions enthusiastic and innovative. Furthermore, all the actors are students who take part in the society voluntarily.

  3. Inexpensive : Unlike other theatres, NUTS do not have a large investment tied up in a venue or the retention of a full time staff and management team.　The venues which NUTS uses are not furnished with the degree of luxury which might add to costs nor do they require the use of expensive lighting equipment.　NUTS members do not receive any payment for their time, this is another substantial advantage.

  4. Reputation for qualit......More↓↓↓